History of Green Marketing

History of Green Marketing According to the American Marketing Association Green Marketing is the marketing of Products that are presumed to be environmentally safe. Thus Green Marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other, an example of this will be the existence of varying social, environmental and retail definitions attached to this term. History of Green Marketing: The term Green Marketing came into prominence in the late 1980s and early 1990s. The American Marketing Association (AMA) held the first workshop on Ecological Marketing in 1975. The proceeding of this workshop resulted in one of the first books on green marketing entitled. Ecological Marketing Three keys to successful Green Marketing: Show potential customers that you follow green business practices and you could reap more green on your bottom line. Green Marketing isnt just a catchphrase; its a marketing strategy that can help you get more customers and make more money. But only if you do it right. For green marketing to be effective, you have to do three things; be genuine, educate your customers, and give them the opportunity to participate. Being Genuine Being Genuine means that a) that you are actually doing what you claim to be doing in your green marketing campaign and b) that the rest of your business policies are consistent with whatever you are doing thats environmentally friendly. Educating your Customers Educating your Customers isnt just a matter of letting people know youre doing whatever youre doing to protect the environment, but also a matter of letting them know why it Matters Otherwise, for a significant portion of your target market, its a case of So what? And your green marketing campaign goes nowhere. Giving your customer an opportunity to participate: Giving your customer an opportunity to participate means personalizing the benefits of your environmentally friendly actions, normally through letting the customer take part in positive environmental action. Why Green Marketing? As resources are limited and human wants are unlimited, it is important for the marketers to utilize the resources efficiently without waste as well as to achieve the organizations objective. So green Marketing is inevitable. There is growing interest among the customers all over the world regarding Protection of environment. World Wide Evidence indicates people are concerned about the Environment and are changing their Behavior. Benefits of Green Marketing: Companies that develop new and improved products and services with environment inputs in mind give themselves access to new markets, increase their profit Sustainability, and enjoy a Competitive advantage over the Companies which are not concerned for the Environment. Adoption of Green Marketing: There are basically five reasons for which a marketer should go for the adoption of  Green marketing. They are Opportunities or competitive advantage Corporate social responsibilities Government pressure Competitive pressure Cost or profit issues Green Marketing Mix: Every company has its own favorite marketing mix. Some have 4 Ps and some have 7 Ps marketing mix. The 4 Ps of green marketing are that of a conventional marketing but the challenge before is to use 4 Ps in an innovative manner Product The ecological objectives in planning products are to reduce resource consumption and pollution and to increase conservation of scarce resources Price Price is a critical and important factor of green marketing mix. Most consumers will only be prepared to pay additional value if there is a perception of extra product value this value may be improved performance, function, design, visual appeal or taste Green marketing should take all these facts into consideration while charging a premium price Promotion There are three of green advertising:- Ads that address a relationship between a product/service and the biophysical environment Those that promote a green life style by highlighting a product or service. Ads that present a corporate image of environmental responsibility. Place The choice of where and when to make a product available will have. Strategies for Green Marketing: The marketing strategies for green marketing include: Marketing Audit ( Including internal and external situation analysis) Develop a marketing plan outlining strategies with regard to 4 Ps. Implement Marketing strategies. Plan result evaluation Challenges ahead Green Marketing: Green products require renewable and recyclable material, which is costly Requires a technology, which requires huge investment in R D Water treatment technology, which is too costly Majority of the people are not aware of green products and their uses Majority of the consumers are not willing to pay a premium for green products. Conclusion: Green marketing should not neglect the economic aspect of marketing. Marketers need to understand the implications of green marketing. If you think customers are not concerned about environmental issues or will not pay a premium for products that are more eco-responsible, think again. You must find an opportunity enhance you products performance and strengthen your customers loyalty and command a higher price. Green marketing is still in its infancy and a lot of research is to be done on green marketing to fully explore its potential. RESEARCH METHODOLOGY The research design which has been formed for this research  article is descriptive research design. The nature of data which is  collected and used for this research article is secondary. The  relevant and required data are collected from secondary sources  such as text books, national as well as international articles

Fraudelence Personified :: essays research papers

Fraudulence Personified   Ã‚  Ã‚  Ã‚  Ã‚  The Pardoner is the best representation of an allegorical character in â€Å"The Prologue† of Geoffrey Chaucer’s The Canterbury Tales. The Pardoner is the perfect personification of fraudulence. He shows this in three basic ways: his appearance, speech, and actions. If one just glances through the reading of the Pardoner than one will think that he is a good religious man, but if one look further into it than he will find the small double meanings that he is the exact opposite. Chaucer likes to use an allegorical style to add some comedy and sophistication to his writings.   Ã‚  Ã‚  Ã‚  Ã‚  The comedy is most heavily used in the Pardoner’s description than in any other part of The Canterbury Tales. For example (page 135, line 712) â€Å"There was no pardoner of equal grace/ For in his trunk he had a pillow case.† When the words â€Å"no pardoner of equal grace† are used you are lead to believe that the Pardoner is a great man, but if you look back in the reading you will find totally different things. He is a dirty, immoral man that really does not have much grace. Another example of the sarcastic comedy is (page 135, line 727) â€Å"In church he was a noble ecclesiast. How well he read a lesson or told a story! But best of all he sang an Offertory, For well he knew that when that song was sung He’d have to preach and tune his honey-tongue That’s why he sang so merrily and loud.† Again the text seems to be saying he is a â€Å"noble ecclesiast† and that he likes to preach the word of God to others. If one looks at it closer one will find out that calling him a noble ecclesiast is a joke and that he only preaches and sings so that he can take the tithes for himself.   Ã‚  Ã‚  Ã‚  Ã‚  There are quite a few examples of the Pardoner’s actions being the personification of fraudulence throughout lines 608-734. For instance (page 135, line 705) â€Å"He’d sewed a holy relic on his cap:/ His wallet lay before him on his lap,/ Brimful of pardon come from Rome all hot.† The relic sewed on his hat showed that he thought of himself as a righteous holy man, and that is one thing he was not. The wallet and the pardons was the most disturbing of his acts. Since he was holding his wallet on his lap, it shows that he is very interested in money.

Ashaba-Ahebwa Mark on Civil Law in the Ugandan Jurisdiction Essay

The topographic point and manner of test is normally determined by type of test and proceedings. If you make an application by biddings. so you will be heard in Chambers. Procedure 1 – where suspect elects non to name grounds The Plaintiff or recommend makes an gap address referred to sometimes as an gap statement. After that the complainant informants are called. examined cross examined and re-examined. After that the complainant or his advocator amounts up the instance by doing a shutting address. After that the Defendant states their instance and makes a shutting address. Procedure 2 – Defence elects to name grounds Advocates for the complainant makes an opening statement. the complainant informants are called. examined. cross-examined and re-examined. After that the defendant’s advocate makes an opening statement. After that the defendant’s informants are called. examined. cross examined and rhenium examined. After the Plaintiff or his advocator amounts up the instance by doing the shutting address. Thereafter the suspect sums up the instance and makes a shutting address besides. The Defendant can answer to the plaintiff’s shutting. The answer merely covers new land. In instances where there are many suspects and many complainants the same process will use but if the suspects are represented individually. so the advocates will individually do their entries individually by order of visual aspect. Cross scrutiny of informant will besides follow the order in which they proceed. Co complainants will usually be represented by the same advocate. Who has the right to get down the instance? Order XVII Rule 1 The complainant or the applier has the right to get down. Of class there are certain exclusions to that right to get down. 1. Where the Defendant admits the facts alleged by the complainant but raises an expostulation on a portion of jurisprudence. In such a instance the suspect should be entitled to get down by subjecting on that portion of the jurisprudence. For illustration. say one raises a supplication of Res Judicata? In such a instance one can state that they have sued the suspect by they have raised an expostulation on the portion of the jurisprudence a and in this instance. the Defendant has the right to get down on a supplication of RESs judicata. Or the Defendant raises the supplication of restriction. they have the right to subject on that point of jurisprudence. However it is advisable that one should ever set it in the pleadings whatever supplication they intend to raise. 2. Where the Defendants admits the facts alleged by the complainant but states that the complainant is non entitled to the alleviation that they seek for illustration drawn from Seldon v. Davidson in which instance the complainant brought proceedings for recovery of a debt. In their defense mechanism the suspects admitted that they received the money from the complainant but pleaded that the money was a gift. In this instance the suspect has a right to get down. Suppose there are several issues? May be it could be many different parties and there is a difference as to who should hold the right to get down? The tribunal will direct that the party with the load of turn outing the bulk of issues shall get down. Opening Statement What should it incorporate It is normally a brief lineation of either the defendant’s or the plaintiff’s instance. normally it will province the facts merely. They will be stating the tribunal the informant that they intend to name and will be giving a prevue of what they intend to turn out. Normally this is an debut to the full test and it is of import that it is interesting. logical. credible and in a narrative signifier. Usually it is non necessary for the Judge to enter the gap addresss unless one raises a point of jurisprudence. It is of import that a note should be made in the tribunal record that an gap address was made. an gap address must non incorporate grounds. It should merely be limited to a statement of basic facts that the parties intend to turn out or trust on as defense mechanism. After you make the gap statements. you move on to scrutiny in head. Examination OF WITNESSES Examination in Chief When you call a informant there are 3 phases1. Examination in head2. Cross Examination3. Re scrutiny Examination in Chief The object of scrutiny in head is to arouse facts that are favorable to the instance of the party naming the informant. In other words the test in head is when you question your first informant. Sometimes the plaintiffs themselves. Normally they will be giving grounds that will be favorable to their instance. It is governed by two regulations ( a ) The informant can non be asked prima inquiries – these are inquiries that suggest the reply expected of that individual. For illustration you can non inquire Was your concern running into fiscal troubles last twelvemonth? You should inquire what was the fiscal place of your concern last twelvemonth? The art of cognizing whether a inquiry is taking is learnt with experience. ( B ) The scrutiny must non be conducted in an assaultive mode. Normally at cross scrutiny you can assail but you can non make that to your ain informant. If your informant turns hostile. you can inquire the tribunal to declare the informant a hostile informant a nd one time the tribunal does that. you can so assail the informant. When a informant is declared hostile ( I ) You will be allowed to impeach the creditability of that informant ; ( two ) You can inquire prima inquiries ( three ) You can inquire them inquiries that touch on their truthfulness and even their past character and old strong beliefs. ( four ) You can besides be able to analyze on certain issues by leave of the justice e. g. you can oppugn the hostile informant on statements they made antecedently which is inconsistent with their present testimony. This can assist to demo that the witne3ss is giving conflicting grounds which the tribunal is allowed to decide when they are taking the grounds into history. You must take witness statements. If they give grounds inconsistent with the statement that they signed. you can impeach their credibleness and bring forth the informant statement. CROSS EXAMINATION There are 3 purposes of cross scrutiny 1. To arouse farther facts which are favorable to the cross analyzing party ; 2. To prove and if possible dramatis personae uncertainty on the grounds given by the informant in head ; 3. To impeach the credibleness of the informant. Cross scrutiny – the range is broad one is allowed to inquire prima inquiries. inquiry a informant on old testimony. it is non restricted in any manner. A good Advocate will ne'er bury the virtuousness of courtesy. RE EXAMINATION Once you have examined your informant in head. the other side cross-examines your informant. The re scrutiny is a sort of retrieval procedure. This is when you try to mend the lesions that were opened up in cross scrutiny. Most of import. re-examination is purely restricted to affairs that arose at cross scrutiny. The tribunal besides has powers to inquire a witness inquiries for the intent of clear uping points. SUBMISSION OF NO CASE TO ANSWER The suspect may do a defense mechanism of no instance to reply after the entry by the complainant. The Judge must make up one's mind whether there is any grounds that would warrant seting the suspects on their defense mechanism. Normally if the entry of no instance to reply is non upheld. the instance continues. If the tribunal says that there is no instance to reply. that governing can be challenged on Appeal. Taking DOWN EVIDENCE Normally grounds of informants is taken orally in unfastened tribunal under the way of a Magistrate or Judge. it is usually written down in narrative signifier i. e. non inquiry and reply signifier but where there is particular ground. the grounds may be in inquiry and reply signifier. The regulation is that the tribunal may on its gesture taken down a peculiar inquiry verbatim and the reply verbatim. Where either party objects to a inquiry and the tribunal allows it. so the tribunal should enter the inquiry. the reply and the expostulation and the name of the individual raising the expostulation and if they make a opinion they must besides enter the opinion of the expostulation raised. Tact is required as you may happen that. Sometimes if you object excessively much you can annoy the Judge. Object merely for of import things. In the class of taking grounds. the tribunal may besides enter comments made by informants while under scrutiny and usually after taking down the grounds the justice will subscribe that grounds. The tribunals can besides enter comments and demeanor of a informant. PROSECUTION & A ; ADJOURNMENT OF SUITS Public policy paperss that concern of the tribunal should be conducted efficiently. It is of great importance and in the involvement of justness that action should be brought to test and finalised with minimal hold. Order XVI Rule 1 requires that hearing of instances should be on a twenty-four hours to twenty-four hours footing until all informants have testified. However this is non ever possible and that is why the tribunal may recess a hearing on its ain gesture or upon application by either of the parties where good class is shown. The regulation requires that dissolutions can be granted where good cause is shown Habib V Rajput the complainant instance came up for hearing. the advocators applied for dissolution on the evidences that their client was absent for some unexplained grounds. The respondent opposed stating that his informants were already in tribunal and had come from really far off and it was bing a few thousand shillings to maintain them there per twenty-four hours. Was the plaintiff’s ground good cause to recess. The tribunal ruled that no sufficient cause was shown and the application for dissolution was dismissed. Kamil V. Merali NO STEPS TAKEN – Order XVI Rule 6 Under Rule 6. where no application has been made or stairss taken for 3 old ages by either party. the tribunal may order the suit to be dismissed but normally the application should demo do why the suit should non be dismissed. Any instance which is dismissed under Rule 6 can be instituted afresh topic to regulations of restriction. Victoria Construction Co. V. Dugall The tribunal considered the significance of stairss taken within the significance of Rule 6. the Case was filed in November 1958 and in 1960 the Applicant decided to mention the instance to an arbiter but efforts to decide the difference through arbitration failed. The affair went to kip until 1962 where the registrar asked the parties to demo cause why the suit should non be dismissed. The Plaintiff contended that the stairss to seek arbitration amounted to stairss taken. The inquiry was whether an understanding to mention the affair to arbitration was a measure taken and the tribunal held that that was non a measure taken and the instance was dismissed. In this instance. the tribunal explained 1. That one has to fulfill the tribunal that the suit is ready to continue without hold. 2. One has to fulfill the tribunal that the suspect will endure no adversity ; 3. That there has been none frequent inaction by the Plaintiff. It is advisable at the clip the instance comes up for hearing to inquire that it be stood over by and large ( SOG ) to give you clip to travel to arbitration and if you are non ready. you can ever travel back to tribunal and seek an extension. This manner there is a measure taken. Shutting Address You are stating the tribunal that you have presented your grounds. that you have proved that so and so is apt and you will besides be stating the tribunal that this is the jurisprudence and if applied to the facts of your instance so the jurisprudence should back up your supplications. You will be stating the tribunal of past determinations that support your instance. You will accommodate the facts. the jurisprudence and past determinations that support your instance. You make your instance in the shutting statements.

Sediment Is a Major Water Pollutant

According to the Environmental Protection Agency, one of the three major sources of water pollution in streams and rivers is sediment. What Is Sediment? Sediment is fine-grained particles like silt and clay, generally occurring as a result of soil erosion. As rainfall washes away bare soil or a stream erodes a muddy bank, sediment makes it into waterways. These fine particles occur naturally in the environment, but problems arise when they enter aquatic systems in larger quantities than they would naturally. What Causes Soil Erosion? Soil erosion happens anytime barren soil is exposed to the elements, especially after a lot of vegetation is removed. Plant roots are very effective at holding back the soil. A common cause of erosion is road and building construction. During construction, soil remains exposed for extended periods of time. Silt fencing, made of a textile held up with wooden stakes, is often deployed at construction sites as a sediment containment measure.   Agricultural practices lead to long periods of time when vast expanses of soil are left barren. In late fall and winter, millions of acres of farmland are left exposed to the elements. Even during the growing season, some crops do not protect soils adequately. Corn, most notably, is planted in rows 20 to 30 inches apart with long strips of barren soil in between. Forestry practices can also lead to erosion, especially on steeper slopes. The removal of trees does not necessarily expose soil directly, and careful logging operations can keep erosion to a minimum. However, machinery can damage low-growing vegetation. High-use areas, like logging roads and landings, certainly leave the soil unprotected and subject to erosion. Sedimentation Pollution Fine suspended particles cause turbidity in waterways. In other words, they make the water less transparent, blocking sunlight. The decreased light will impede the growth of aquatic plants, which provide essential habitat for many aquatic animals, including young fish. Another way sediment can be harmful is by smothering the gravel beds where fish lay their eggs. Gravel beds provide a perfect surface for trout or salmon eggs to be protected, while still allowing for oxygen to reach the growing embryo. When silt covers eggs, it prevents this oxygen transfer. Aquatic invertebrates can suffer from damage to their fragile filtering systems, and if they are sessile (immobile) they can be buried by sediment. Fine particles can eventually be transported into coastal zones, where they affect marine invertebrates, fish, and coral. Some Helpful Practices Deploying silt fencing or straw bales around sites where the ground is disturbed.Using soil erosion best practices around construction sites.Protecting vegetation along stream banks. Replant shrubs and trees if needed.Using cover crops on farmland when not actively growing regular crops.Practicing no-till farming.Follow best practices during forestry operations. This includes building appropriate stream crossings, avoiding operations in excessively muddy conditions, and selecting work equipment that will minimize damage to soils. Sources: Unknown. Voluntary Best Management Practices for Water Quality. 2018 Edition, New York State Department of Environmental Conservation, 2018, NY. Castro, Janine and Frank Reckendorf. Effects of Sediment on the Aquatic Environment. Working Paper No. 6, Oregon State University Department of Geosciences, August 1995, OR.   Mid-America Regional Council. What Is Sediment Pollution? EPA, Kansas City, MO.